BMW a respected German premium vehicle manufacturer features a completely new sub-brand under its group. The BMW i sub brand remains launched to give consideration to developing sustainable mobility solutions, similar to how BMW Motorbikes was launched to develop two wheeled mobility.
Ian Robertson, part of the Board of Control of BMW AG responsible for Advertising and marketing mentioned, "BMW i signifies a completely new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership since the condition-of-the-art and sustainable premium Vehicle Company. The products and services are actually produced around a cutting-edge approach: purpose designed and purpose created for sustainable, premium mobility. It's a new day inside our industry a completely new era for individual mobility. This can be BMW i - Born Electric."
Initially two models will probably be launched in 2013 beneath the new brand, the BMW i3 and BMW i8. BMW supplies a Investment Finance company in New You'll be able to with investment near to 100 million $ $ $ $ to help it expand its choice of mobility services over time ahead.
Both i3 and i8 be a consequence of a cutting-edge construction concept known to as LifeDrive architecture. An aluminium chassis houses the powertrain, as well as the passenger cell includes high-strength but very lightweight graphite-increased plastic (CFRP).
Robertson added, "BMW i offers visionary cars and services, inspiring design, plus an entirely break through of premium mobility - with a focus on sustainability". The sub brand is BMWs response to modifying customer needs, including growing curiosity about alternative drive trains, for instance electric drive systems and hybrid cars.
